Analyst Ally - resources & guidance for business analysts

Privacy Policy

This privacy policy was last updated on 18th November 2025 and applies to citizens and legal permanent residents of the United Kingdom.

1. Who we are

We are Analyst Ally Ltd, registered with Companies House under registration 16795243.

Our registered address is:

7 Dove Close
Caddington
Beds
LU1 4FN

2. The Basics

In this privacy policy, we explain what we do with the data we obtain about you via https://analyst-ally.com/.

In our processing we comply with the requirements of privacy legislation, including the UK GDPR and the DPA2018. That means, among other things, that:

  • We keep the minimum amount of information we can about you.
  • We use your personal data to provide our services to you and meet our legal obligations.
  • We delete your data when it is no longer needed for these things.
  • We do not pass your information to third parties – but there are some exceptions.
  • You have lots of privacy rights.
  • We apply appropriate technical and organisational controls to keep your data secure.

We are happy to respond to any queries you have about any of this.

If you have any questions, or want to know exactly what data we keep of you, please contact us.

3. What data do we process?

If you make an enquiry through our website, or you take our quiz we will hold the following information about you:

  • Your name and email address.
  • Information about your enquiry (if relevant).
  • Information and documentation about your matters or enquiries, including communications with you.

Explaining the lawful basis
References to the basis of processing (e.g. “(Basis: Art. 6.1.f)”) are a reference to the article of the UK General Data Protection Regulation under which we undertake the processing in question. This will usually be an Article 6 lawful basis; in the very rare circumstances that Special category Data is processed, a suitable Art 9 basis will be listed.

Providing services to you
We use the information we hold about you — both personal and otherwise — to give you the best service we can. For example, we will add your contact details to our internal email address book.

(Basis: Art. 6.1.b – performance of a contract): this is necessary to deliver the service to you.

Sending occasional News and Email Direct Marketing to Prospective and Existing Clients
If you have asked for support, or contacted us via our website, we may send you follow up emails with relevant information that may be useful to you.

(Basis Art 6.1.f) We have a Legitimate Interest to market our services.

If at any time, you want to stop receiving emails from us, simply let us know and we will stop.

Third parties
As a general principle, we will not transfer your personal data to third parties without your permission.

We also share or disclose this data to processors for the following purposes:

Processors

Name: Google Analytics
Country: USA
Purpose: Tracking visitor behaviour on website

Name: SendPulse
Country: USA
Purpose: Send newsletters

4. Cookies

Our website uses cookies. For more information about cookies, please refer to our Cookie Notice. We have concluded a data processing agreement with Google. Google may not use the data for any other Google services. The inclusion of full IP addresses is blocked by us.

5. Security

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorised access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

6. Third-party websites

This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.

7. Amendments to this privacy policy

We reserve the right to make amendments to this privacy policy. It is recommended that you consult this privacy policy regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.

8. Accessing and modifying your data

If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
  • Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.

9. Retention periods

Data about clients: duration of your relationship with us, then seven years

Data about prospective clients: 2 years from last meaningful contact unless you have asked us to suppress your details. If you have requested suppression, we will keep the bare minimum so that we can be sure not to re-add you to any mailing lists.

Data about specific matters: duration of the matter, then seven years

10. Submitting a complaint

If you are not satisfied with the way in which we handle (a complaint about) the processing of your personal data, you have the right to submit a complaint to the Information Commissioner’s Office:

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

11. Children

Our website is not designed to attract children and it is not our intent to collect personal data from children under the age of consent in their country of residence. We therefore request that children under the age of consent do not submit any personal data to us.

12. Contact details

Analyst Ally Ltd.
7 Dove Close
Caddington
Beds
LU1 4FN

Website: https://analyst-ally.com/
Email: [email protected]

Annex

Analytics
We use Google Analytics to gather statistics about where visitors to our website come from and how they interact with the site. For more information on what types of information Google Analytics collects, please see Google’s privacy policy.